UPDATED signage with more information will be one of the focuses in a marketing strategy for the Overlander’s Way.
Mount Isa will be in charge of leading the Overlander’s Way – a part of regional Queensland stretching from Townsville to the Northern Territory – for the next two years.
The 1550km highway follows the path drovers once used to herd cattle to the coast through some of the North West’s heritage and popular tourism towns such as Hughenden, Richmond, Julia Creek, Cloncurry and Mount Isa.
Overlander’s Way Committee chairperson and Mount Isa City Councillor Joyce McCulloch said there was a strong turn out at Mount Isa’s first official meeting on Thursday.
“We have identified that statistics are something that can be very useful for tourism, as it gives you better opportunity for funding and it tells you where to focus on your marketing,” she said.
“At present, the councils have different ways of collecting data so what we want to do is a joint venture on how to collect data and use it to benefit what we are trying to achieve.
“One of our main charters is marketing and another one we have identified is that some of the signs out there need changing with more updated information.”
Outback Queensland Tourism North West board member Natalie Flecker said there were achievable and realistic projects for the next two years.
“This is a fabulous opportunity for Mount Isa to show leadership and direction, in terms of putting in place some really good initiatives to enhance the drive experience along the Overlander’s Way,” she said.
“A couple of key things that came out of the meeting is that information is key, finding out who is coming to the outback and why they are coming to the region.”
Outback Tourism general manager Peter Homan said his group will play a strong role as the peak tourism body for the region.
“We will take a leadership role in the promotion of the Overlander’s Way and also provide information about accessing relevant grants to assist in the promotion,” he said Mr Homan said about 60,000 drivers travel the Overlander’s Way per year.
“It’s a drive route which allows the visitor to plan around a specific route and finish at a certain destination,” he said.
“It traverses many different landscapes and types of country and has many historical features along the way.’’
TAKING CHARGE: Mount Isa will be heading the Overlander’s Way committee for the next two years along with other North West councils and representatives.
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