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Plan to grow region

MILDURA Tourism will carry out a feasibility study to determine whether a long list of proposed projects have scope to get the green light.
Nanjing Night Net

STRATEGY: Mildura Tourism will develop a master plan to set out opportunities for the city.

Recently there has been new and ongoing public advocacy for numerous projects and proposals including a motor sports hub, riverfront dining, Mungo National Park upgrades and a purpose-built convention centre.

As part of its three-year strategic plan, Mildura Tourism identified a need to develop a universally-accepted master plan that sets out opportunities for the city, taking into account what is achievable and viable.

Mildura Tourism CEO Rod Trowbridge said relevant government, industry and business partners would be consulted over the Tourism Destination Management Plan which would be drafted following a feasibility study.

The latest strategic plan for 2015 to 2017 also identified the need for Mildura to be recognised as a major Australian city and, in turn, attract more visitors to the area.

“Mildura Tourism’s objective remains to position our region as a modern and vibrant destination that is continually growing, evolving and improving,” Mr Trowbridge said.

“We need to increase visitation and resultant business yield, delivering stronger economic benefits which in turn can fuel investment in new infrastructure and attractions.”

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